THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

The first ten days on market
A buyer's quiet checklist
Green Valley vs. Sahuarita
On editorial photography

Downsizing From Another State? Decide What Earns the Moving Truck

Martha Viera Parsons

Published on: 08/10/2026

Relocating to Southern Arizona? Learn why the cheapest thing to move is what you leave behind, and how to choose the perfect 55+ community for your lifestyle.

Right-Size Your Next Move

Martha Viera Parsons

Published on: 07/10/2026

Moving into a smaller house? Discover why right-sizing your space, maintenance, and location might be the better goal for 55+ homeowners in Southern Arizona.

Your Online Home Estimate Is a Starting Point—Not a Pricing Strategy

Martha Viera Parsons

Published on: 14/09/2026

Selling your Southern Arizona home? Learn why online estimates fall short and how a real-world pricing strategy attracts buyers and maximizes your value.

Downsizing in Southern Arizona: 7 Things You Need to Know Before You Make Your Move

Martha Viera Parsons

Published on: 11/06/2026

Thinking about downsizing in Southern Arizona? Here's honest, practical guidance from a senior real estate specialist who has helped hundreds of families through this transition.

Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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